This year we’re having a different kind of Christmas. And it’s not only due to the COVID-19 pandemic. No way Jose.
We decided to take a different approach as a brand and take into consideration that it was a harsh year for everybody worldwide. Therefore, we don’t want to take the same path as the majority of the fashion brands and bombard you with promotions a few days until Christmas day.
Practically, we’re manifesting a Xmas fast fashion resistance in our campaign that we hope will make people think and appreciate things that are created from a sustainable mindset.
Findings from a couple of surveys conducted all around the world indicate that huge volumes of outfits and accessories will be worn once and discarded over the festive period.
A lot of information comes from a study* conducted in the UK, whereof the 2,000 women surveyed, aged between 18 and 55, half admitted they would abandon their fast-fashion pieces after office parties and get-togethers. Another research by Hubbub revealed an average expenditure for an adult of around £73 for Christmas parties, with one in five adamant they’d be wearing their new garments on more than one occasion.
It’s imperative that we all take a stand against mass consumerism. Being socially conscious should be the new in-thing. Minimalism and slow living are transforming how people live. And more people are beginning to ask questions about the impact of their clothing tastes. Fashion is no longer simply about the latest style.
So we have just done something we have never done before.
HEMP GOODIES PACKS
We created several Xmas hemp packs that will benefit from a 20-25-27-30% discount for the entire month of December and they contain everybody’s favorite products from the De IONESCU brand. We have ‘’Green’’, ‘’Silver’’, ‘’Gold’’, and “Platinum’’ designed to be there for your special winter moments wherever they will be inside or outside.
‘’Green’’ was thought to be suitable for your outdoor trips and long dinners with your family. It consists of 1 Hemp Beanie + 1 Hemp Scarf + 1 Hemp Table Runner.
“Silver’’ was thought to give a spark to your outdoor moments and make your family appearances more stylish. It has 1 Hemp Beanie + 1 Hemp Scarf + 1 Hemp Trousers (Made-to-Measure).
“Gold’’ is for the aesthetic lovers! It still has the necessary for hikes or walks but it also has a hemp jacket that will make you shine in social moments. It includes: 1 Hemp Beanie + 1 Hemp Scarf + 1 Hemp Urban Jacket
“Platinum’’ pack has it all!! Doesn’t matter if you’re going to have a dedicated Christmas in nature or only with your family, this pack it’s a once in a lifetime opportunity to have a bundle of our products. The extra good part is that our products may also last you for a lifetime. It includes 1 Hemp Suit 3-piece (Made-to-Measure) + 1 Hemp Beanie + 1 Hemp Scarf + 1 Hemp Home Set.
We choose to do these packages in order to avoid hyper-consumerism. It poses one of the biggest threats to the planet, and flash sales can often lead to rushed purchasing decisions, driven by the fear of a sell-out. We no longer feel that Christmas is earth or consumer-friendly event, and have therefore decided to give extra value to our clients for the whole month. With no pressure or aggressive marketing.
We are deeply committed to ensuring you receive the advice needed to make the best purchasing choices. Also, here is an extra list of things you can do to have yourself a merry slow CHRISTMAS:
- Go on a walk, spend some time in nature. Alone, with friends, with family
- Reach out to someone else, be a friend
- Spend time together in the kitchen: enjoy the food!
- Put away your electronics, spend time with those around you
- Less is more, don’t overdo it. You can apply it to everything.
- Tell stories, share memories and make new ones
- Put on some Christmas music, get off the couch, and dance
- Try to be mindful, savor the moments, make the day enjoyable
- Tell your loved ones you love them. And love yourself!
Keep safe & a Merry Hempy Christmas everyone!