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“There are no passengers on spaceship earth. We are all crew.” - Marshall McLuhan

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Chronicles

What is it like to own a sustainable fashion brand in 2024? With lots of challenges paving the way, there is nothing more rewarding than the feeling of contributing to a better world.

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Meditations on hemp

All sustainable aficionados know it: hemp deserves to win one’s spurs. And there's no way people still don't know more about it.

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Interviews

Who is behind De IONESCU Est. 2019? We have our very way to see how sustainable fashion should look like. In English, Romanian or French...

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So, you take the blue pill, the story ends, you leave and believe whatever you want to believe. You take the red pill, you stay in Wonderland and see how deep the rabbit hole goes.

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